A New Look for a Trusted Partner
7 August 2012
For nearly two decades now, Rigby Financial Group has given clients direct, one-on-one access to customized business planning strategies and sound financial advice. Today, we introduce our own new brand strategy to bring these resources into sharper focus and highlight the many ways we help businesses and individuals achieve their long-term goals.
Our revitalized brand reflects Rigby Financial Group’s traditional role as a trusted, experienced partner in our clients’ success and includes a newly designed web site that puts our many services and broad areas of expertise at their fingertips.
“We have evolved and grown over the years to offer a comprehensive array of services tailored to our clients’ industries and specific goals,” says principal and founder Eric Rigby. “Now, our brand strategy and web identity have also evolved, making all that we do more accessible to clients and affirming our culture of responsiveness and innovation.”
The project called for a fresh take on our existing visual identity and a redesigned website to introduce our team and the many ways we serve clients. To bring this all together we called on the brand strategists at Zande+Newman Design, a New Orleans-based studio.
“Zande+Newman was a great fit, because they worked with us in the same way we work with our own clients,” says Rigby. “They became true partners with us, they listened to our needs and then they offered a customized approach that addressed those needs.”